Brad Novak (aka New Blood Pop) is a NZ-based urban pop artist who wants us to “keep our inner child alive”.
Novak is the first artist in New Zealand’s history to exhibit with global superstars such as Warhol, Haring, Lichtenstein, Mr. Brainwash and BANKSY (Toronto, 2015).
His art practice covers two main themes.
The first is the subjective nature of identity – which, through his Hybrid series, relates to the flawed human tendency to label each other, and ourselves, limiting our potential. Novak rejects this through his ongoing endeavours, to combine dual careers as not only a professional artist but also a public health doctor.
The second deals with what he calls 'The Digital Dilemma' - in the artist's own words:
"This increasingly technological age hasn’t made us any happier, or connected us more deeply, rather it’s been doing the exact opposite!"
This led into further commentary:
“A few years ago I started a series centred around the concept of the Shadow Life. I’ve been developing a theory that many of us (myself included) have been living these shadow lives, distracted by tech, avoiding our very human emotions, lacking compassion for ourselves and others. These works are about signalling that shallowness… that untapped potential. What could we become if we embraced our authentic inner self?
Fast forward to 2020, pandemic is in full swing, and I believe these pieces are increasingly relevant. Not because they are Covid-inspired (they aren’t), but because they hint at a universal truth that the pandemic is making even more obvious...
...We all have limited time - Let’s not waste it!”
Novak currently shows internationally with galleries in the USA, Canada, UK and NZ.
by Brad Novak
Ltd edition 7-layer screen-print on white Fabriano paper (300gsm).
Includes Rose Gold metallic ink and embossed effect.
Utilises CMYK and spot colour screen-printing processes.
Paper size is 560x760mm.
Edition of only 12 - numbered, titled, and signed by the artist in pencil
$1,200 NZD
By Brad Novak
Ltd edition 7-layer screen-print on white Fabriano paper (300gsm).
Includes 2x UV gloss embellishment layers.
Utilises CMYK and spot colour screen-printing processes.
Paper size is 560x760mm.
Edition of 25 - numbered, titled, and signed by the artist in pencil.
$795 NZD
By Brad Novak
8 layer screen-print with gloss lacquer, on 10mm thick white serigraph board
Ready to hang with 10mm 'float' from wall 1000mm diameter
edition of 15
numbered, titled and signed verso
Price = $3,800 NZD
By Brad Novak
4 layer screen-print with gold ink, on 4mm thick Aluminium Composite Material/Board
Ready to hang with 10mm 'float' from wall 1000mm diameter
edition of 15
numbered, titled and signed verso Price = $3,800 NZD
By Brad Novak
4 layer screen-print with fluro ink, on 10mm thick white serigraph board
Ready to hang with 10mm 'float' from wall 1000mm diameter
edition of only 3
numbered, titled and signed verso Price = $4,800 NZD
Note - Right Side Image Shown Under Black Light
By Brad Novak
4 layer screen-print with fluro ink, on 10mm thick white serigraph board
Ready to hang with 10mm 'float' from wall 1000mm diameter
edition of only 3
numbered, titled and signed verso Price = $4,800 NZD
Note Right Side Photo shown under Black Light
4 layer screen-print with fluro ink, on 10mm thick white serigraph board
Ready to hang with 10mm 'float' from wall 1000mm diameter
edition of only 3
numbered, titled and signed verso Price = $4,800 NZD
Note - Ride Side Shown Under Black Light
By Brad Novak
4 layer screen-print with fluro ink, on 10mm thick white serigraph board
Ready to hang with 10mm 'float' from wall 1000mm diameter
edition of only 3
numbered, titled and signed
$4800 NZD
Note - Right Hand Side Image Shown Under Black Light
By Brad Novak
4 layer screen-print with gold ink, on 4mm thick Aluminium Composite Material/Board
Ready to hang with 10mm 'float' from wall 500 mm diameter
edition of 7
numbered, titled and signed verso Price = SOLD OUT